Who We Are
A local luxury operator built on four destinations, one philosophy, and a commitment to partnership.
Built from the inside out.
We didn't choose these four destinations. We grew up in them. Private Luxury was founded to bring hotel-grade operations to the private villa market — starting from the places we know best.
Our founders share a life between Courchevel, Megève, Saint-Tropez, and Ibiza. Not a commercial decision, but a natural one. The same clients migrate between these destinations through the year. The same standards follow.
One group. Four local operators.
Private Megève, Private Courchevel, Private Saint-Tropez, and Private Ibiza each operate independently — their own team, their own supplier network, their own seasonal knowledge built over years on the ground.
What unites them is a single philosophy and a single point of contact for you.
You work with one partner. Your clients experience four destinations.
Local Expertise
We don't visit these destinations. We live in them.
Palace Standards
The intimacy of a private home. The excellence of a grand hotel.
Full Transparency
We make sure you have full visibility and full control.
Responsiveness
Every request gets a real response. Fast.
Key milestones.
Founded in Courchevel
Private Courchevel launches as a boutique hospitality operator in the French Alps.
Megève expansion
Private Megève opens, bringing our service model to a second alpine destination.
Summer destinations
Private Saint-Tropez and Private Ibiza launch, creating year-round operations.
Partner platform
Digital platform launches, providing real-time visibility for all partners.
Partnering with Private Luxury changed how we serve our top-tier clients. The local knowledge and responsiveness are genuinely exceptional.Director · Luxury Travel Company